1/30/13

Women Want Humor and Sex Appeal in Ads

Read about how the gender gap is narrowing for Super Bowl ads.

1 comment:

Matt Rubio said...

Well, either way, I did NOT enjoy that Calvin Klein ad. I wonder if that's why I remember it so well... Hm, I wonder if ads that certain demographics dislike could be more "successful" than ads those demographics actually like... It's much easier for me to vivdly remember something totally distasteful to me than something I liked for a bit, then forgot about.