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The Spectrum Sage

COM 251 - Electronic Mass Media - Purdue University

1/25/13

Mobile Ad Industry Calls for Standards

Read about the uniqueness of the various mobile platforms, and how they are frustrating advertisers. Also, make sure you know what CPM is.
Posted by Steve Scherer at 9:41 AM

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  • ▼  2013 (57)
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      • Women Want Humor and Sex Appeal in Ads
      • YouTube Set to Introduce Paid Subscriptions
      • Start-Up Puts Streaming TV on Campus
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      • AT&T Will Buy Some Verizon Spectrum
      • Mobile Ad Industry Calls for Standards
      • Battery drains energy from other advances
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      • Winfrey’s Channel Is Set to Break Through
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Steve Scherer
West Lafayette, Indiana, United States
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