The Spectrum Sage: January 2013

1/30/13

Women Want Humor and Sex Appeal in Ads

Read about how the gender gap is narrowing for Super Bowl ads.

YouTube Set to Introduce Paid Subscriptions

Read and consider whether you would pay for some forms of YouTube content.

1/29/13

Start-Up Puts Streaming TV on Campus

Read about cable catering to "cord nevers."

Rising TV Sports Fees Mean All Viewers Pay

Read about the economics of delivering sports.

AT&T Will Buy Some Verizon Spectrum

More about spectrum and its scarcity.

1/25/13

Mobile Ad Industry Calls for Standards

Read about the uniqueness of the various mobile platforms, and how they are frustrating advertisers. Also, make sure you know what CPM is.

1/23/13

Battery drains energy from other advances

Read more about batteries, a topic we discussed in class last week.

1/22/13

Crowdsourcing rules for Super Bowl ads

Read about how advertisers are incorporating social media to help with their ads.

1/18/13

Winfrey’s Channel Is Set to Break Through

Read more about Oprah getting Lance and the economic impact on her network.

1/16/13

Google Data Centers

Read about Google's data centers. This is incredible access to see how it's done.

1/14/13

Television Market List

Here is the list we will refer to over the course of the semester. Make sure you know the Top 10 and where Lafayette falls on the list.

The End of Courtship?

A lot here about how your generation communicates...something we'll analyze (on a mass communication level) later in the semester.

1/9/13

Aereo

Read about and decide whether you think this local TV distribution model will be successful. And, make sure you know who "cord nevers" are.

Mobile Apps Drive Rapid Change in Searches

Read about Google's dominance on mobile phones.

The Spectrum Sage