12/20/12
Assignment 8
Watch two evenings of 6:30pm broadcast network news on the network of your choice. Log the stories covered and analyze their order within the newscast. Type-written analysis is due in class on Tuesday, April 16th.
Log example:
Earthquake disaster in Haiti
(world)
President Obama vetoes bill
(politics)
GM worker layoffs
(business)
Water-skiing squirrel
(feature)
Log example:
Earthquake disaster in Haiti
(world)
President Obama vetoes bill
(politics)
GM worker layoffs
(business)
Water-skiing squirrel
(feature)
Assignment 5
You are to watch a two-hour time-block of network TV during one Thursday night prime time block and submit a content analysis of the commercials that air during your time block. List the hours, show, and commercials. Also categorize the commercials: automobile, food, promo, etc. From your analysis, please write 200 words answering why Thursday is such an important night for networks. Use first letter of last name to find out net you will watch:
A-F CBS
G-L NBC
M-R Fox
S-Z ABC
Due Tuesday, March 5th
A-F CBS
G-L NBC
M-R Fox
S-Z ABC
Due Tuesday, March 5th
12/19/12
Assignment 4
You are to watch this online television show and catalog the product placement ads within the program and analyze the banner, sidebar, pop-up, and pop-under ads that appear during the commercial breaks. If you worked at an advertising agency, what recommendations would you suggest to your clients who might want to advertising on this program? What is the demographic? What sort of products would fit well as product-placements within this show? Submit in a type-written report form.
Due Tuesday, Feb. 26th
Due Tuesday, Feb. 26th
12/18/12
Assignment 3
12/17/12
Assignment 2
Goal of this assignment is to study and list the media holdings of the largest media companies. Please list parent company, plus TV, radio, cable, film, Internet, distribution/syndication, and publishing assets. Select the network based on the first letter of your last name:
A-H NBC
I-P Fox
Q-Z ABC
Will we analyze CBS in class together.
This type-written assignment is due Tuesday, Jan 29th in class.
A-H NBC
I-P Fox
Q-Z ABC
Will we analyze CBS in class together.
This type-written assignment is due Tuesday, Jan 29th in class.
12/16/12
Assignment 1
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